Controller: Vida Equilibrada (site owner)
Address: Rua João Saraiva 11, Lisbon, Portugal
Email: hi@mpotatoes.com
Phone: +351 917 899 229
Data Protection Officer: Not appointed
This Privacy Policy explains how we collect, use, disclose, and protect personal data when you use vidaequilibrada.pt and related services.
This Policy applies to visitors and users of our website and any services, forms, newsletters, and content we provide.
Data you provide: contact details (such as name, email, phone) when you submit forms or contact us; account details if accounts exist (username, password); newsletter sign‑ups (email and preferences); transactional details if e‑commerce applies (order information and billing/shipping details). Payment card data is handled by our payment provider, not by us.
Data collected automatically: IP address, device identifiers, browser and operating system details, language, referring pages, time and date of visits, pages viewed and interactions, cookie identifiers (see Cookie Policy), and security logs (for example, failed login attempts or firewall events).
Data from third parties: analytics and measurement partners (for example, Google Analytics 4); marketing platforms (for example, Meta Pixel) if enabled; payment and fraud‑prevention providers (if applicable); social media platforms when you interact with our profiles or use social plugins.
We process personal data only when an EU law basis applies:
To provide and operate the website and services, including loading pages, managing accounts, and displaying content — legal basis: contract or legitimate interests.
To respond to enquiries and provide customer support — legal basis: legitimate interests.
To send newsletters and updates — legal basis: consent, which you may withdraw at any time.
To measure performance and audience metrics — legal basis: consent (analytics cookies).
To run personalised marketing and remarketing (if used) — legal basis: consent.
To maintain security, prevent fraud and abuse, and debug — legal basis: legitimate interests and, where applicable, legal obligation.
To comply with tax, accounting, and other legal requirements — legal basis: legal obligation.
Children’s consent (Portugal): When we rely on consent for information society services offered directly to a child in Portugal, consent is valid from age 13. We do not knowingly target or collect data from children under 13.
We keep data only as long as necessary for the purposes above and to comply with legal obligations. As a guide: contact form enquiries are typically kept up to 24 months after the last interaction; newsletter data is kept until you unsubscribe or we remove inactive subscribers; analytics data is typically kept for 14–26 months (depending on tool settings); transaction and invoice data (if applicable) may be kept for up to 10 years to comply with accounting and tax laws; security logs are typically kept for 6–12 months unless needed longer for investigation.
We share personal data with service providers acting under our instructions (hosting, CDN, email, analytics, payments, security, and support vendors), professional advisers (accountants, auditors, legal counsel), competent authorities where required by law or to defend legal claims, and in the context of a business transfer such as a merger, acquisition, or asset sale. We do not sell personal data.
If data is transferred outside the EEA/UK, we use lawful safeguards such as the EU Commission Standard Contractual Clauses and additional measures where needed. Details are available on request.
Subject to conditions and exceptions in the GDPR, you can access your data, rectify inaccuracies, request erasure, restrict or object to processing (including to direct marketing), and request portability in a structured, commonly used, machine‑readable format. You may withdraw consent at any time, which does not affect processing carried out before withdrawal. To exercise rights, email hi@mpotatoes.com. We may need to verify your identity.
We use appropriate technical and organisational measures to protect personal data (for example, encryption in transit, access controls, least‑privilege, regular updates and monitoring). No method of transmission or storage is entirely secure.
Our site may link to third‑party websites. Their privacy practices are governed by their own policies. Review them before providing data.
We may update this Policy from time to time. Significant changes will be notified on‑site or by email. Last updated: 19 August 2025.
Controller contact: Vida Equilibrada, hi@mpotatoes.com, Rua João Saraiva 11, Lisbon, Portugal, +351 917 899 229.
Supervisory authority (Portugal): Comissão Nacional de Proteção de Dados (CNPD), Av. D. Carlos I, 134, 1º, 1200‑651 Lisboa; Tel. +351 21 392 84 00; Email: geral@cnpd.pt; https://www.cnpd.pt
Effective date: 19 August 2025
Cookies are small text files placed on your device to store information. We also use similar technologies such as local storage, pixels, tags, and SDKs. Cookies can be session cookies (deleted when you close the browser) or persistent cookies (remain until they expire or you delete them).
We use cookies to make the site work (load pages, keep you logged in, remember preferences), to measure performance (analytics and aggregate statistics), to improve features (for example, remembering settings or media player states), and for marketing (if enabled) to deliver or measure ads and prevent repeat ads.
Strictly necessary cookies rely on our legitimate interests in providing a secure, functional website (consent is not required). Analytics, functional, and marketing cookies rely on your consent via our cookie banner or manager. You can withdraw consent at any time.
Use the “Cookie Settings” link in the banner or footer to change or withdraw consent at any time. You may also set your browser to block or delete cookies. Blocking some cookies may impact site functionality. For interest‑based advertising choices, you can visit YourOnlineChoices.eu (EU) or aboutads.info (US).
“cookie_consent” — set by this site to store your consent choices so the banner does not reappear; strictly necessary; typically kept 6–12 months.
“__cf_bm” and “cf_clearance” — set by Cloudflare (if used) for bot management, security, and rate‑limiting; strictly necessary; typically kept 30 minutes and up to 1 year, respectively.
“_ga” and “ga*” — set by Google Analytics 4 (if used) for website analytics and usage statistics; analytics; typically kept up to 2 years.
“_gid” — set by Google Analytics 4 (if used) to distinguish users for analytics; analytics; typically kept 24 hours.
“_fbp” — set by Meta (if used) for ad delivery and measurement; marketing; typically kept up to 90 days.
“preferred_language” — set by this site to remember your language preference; functional; typically kept 1 year.
Replace or extend this list with the exact cookies used on your site, as names and durations can vary by tool and configuration.
Some cookies are set by third parties (for example, analytics, embedded videos, social plugins). These parties may act as independent controllers. Review their policies for details.
We may update this Cookie Policy as our use of cookies evolves. Last updated: 19 August 2025.
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